Display: Giant screens disturbing Montreal

Although the largest outdoor light screen in Montreal has not complied with the regulations and has been subject to complaints since its installation, a second identical screen has been installed in the same location, sowing the wrath of residents in the neighborhood.

Julia Sehmer, who lives on Wellington Street in Griffintown, said: “Not only is this dazzling and disturbing, I do not understand the fit of these screens. Her condo looks directly at the new Bouclair store that opened in November 2021.

At the very least, the company’s visit to the neighborhood did not go unnoticed.

Inspired by Times Square in New York, Montreal has installed a large large outdoor screen in its window that displays the works of emerging artists, as well as shop advertisements.

Wait a minute, despite the complaints

Initially, the light of this screen, which is day and night, was so dazzling that in this area, where there are many condo towers, even though the curtains are closed, many neighbors are prevented from sleeping.

Randa Alem Pentaya, who lives opposite the store, laments, “It was like turning off the light in my room.

“The light was so strong, my apartment was so multi-colored. It was so hard to sleep,” added resident Priscilla Cabral.

After receiving complaints from a neighbor, the store decided to reduce the screen brightness, which alleviated the problem, residents said. But what a surprise to them when a second screen with the same size and look appeared in the last few weeks.

“Really? Have you installed the second screen?!?” Julia Sehmer then asked the company via Instagram.

“Clearly, they did not give a damn about the neighborhood,” Ms. said.^Me Pentaya. The real thing we wanted was for them to find it hard to turn it off at night. ⁇

City says it does not comply

In addition to causing inconvenience to residents, Newspaper Studies have shown that these screens do not comply with the Sud-Ouest metropolitan planning regulations.

This provides that signs with glowing messages do not exceed 10% of the window area, which, according to the borough, is “mostly” by the Bouclair store.

“Mandatory measures will be taken to ensure that the company complies with the regulations,” spokeswoman Celine Wylancourt said. He added that notices of the breach have been sent to the dealer since November 2021 and that it will request a meeting with the company next week to comply with the regulations.

Bowgler did not answer the questions Newspaper.