Kuo: iPhone 14 Plus pre-orders worse than iPhone 13 Mini, product strategy ‘failed’

The iPhone 14 The iPhone 14‌ Plus saw “poor” pre-order results, suggesting that Apple’s positioning of the two new standard models may have failed, according to an Apple analyst. Ming Chi Kuo.

in last post On average, Kuo explained that a file iPhone 14 Pro iPhone 14 Pro‌ Max saw ‘neutral’ and ‘good’ pre-order results compared to iPhone 13 Pro and iPhone 13 Pro‌ Max. Delivery waiting times of more than four weeks may indicate good demand for new high-end devices. It’s obviously “unclear” whether Apple will increase shipping expectations for its Pro models, but there is an “increasing” chance that it will cut orders from ‌iPhone 14‌ and ‌iPhone 14‌ Plus, which currently represent about 45 percent of the full batch. shipments.

The ‌iPhone 14‌ and iPhone 14‌ Plus are expected to be available in retail stores on their launch dates, “reflecting poor demand.” As it stands, Kuo says iPhone 14‌ and ‌iPhone 14‌ Plus pre-order results are worse than 3G results iPhone SE and the iPhone 13 mini. He pointed out that Apple cut off orders for the third generation of ‌iPhone SE‌ and ‌iPhone 13‌ mini in the first half of 2022 due to low demand.

If demand does not improve on the two standard models, Apple may cut iPhone 14‌ and iPhone 14‌ Plus orders by November. Suppliers who are not major beneficiaries of Apple’s ‌iPhone 14 Pro‌ models will likely see the start of revenue declines in September and October as a result.

For the iPhone 14‌ Plus, in particular, “the pre-order result is much lower than expected.” as an effective model Replaces the ‘miniature’ form factor in the latest Iphone With 6.1-inch and 6.7-inch display sizes now the only options, Kuo said, “Apple’s product segmentation strategy for standard models failed this year.”

All four iPhone 14‌ models were announced by Apple last week and have been available for pre-order since September 9. ‌iPhone 14‌ Plus will launch on Friday, October 7th.