'Argylle' Explodes to $16.5M Opening – Deadline

Peter Mountain/Universal

Saturday morning: While the movie market is hungry for big movies after the strike, Apple Original Films is getting $200 million from Matthew Vaughn's film. Argyle Doesn't cut it with $16.5 million Opening, C+ CinemaScore, and 3 stars on PostTrak from Comscore/Screen Engine. Ultimately, this group of actors and actresses is not provoking people to drive their cars to the cinemas.

Yes, yes, this is where he saw the trace, but we have to finally come clean and say it. ready? Even though Apple is worth $2.87 trillion, and able to spend these $200 million (or in some cases $150 million budgeted) movies like… Napoleon And Moonflower KillersMake no mistake, dollar for dollar on the motion picture P&L sheet, these are losses, and in some cases they don't have the ancillaries that other movies as well as foreign television do. In cases Napoleon And moonflower killers, There is a small window for transactional home entertainment. What's more, if Apple doesn't take a hit from this critically acclaimed film with a 35% Rotten Tomatoes score, Universal is in on its own distribution deal. Read on.

“How does Apple get away with not being hurt?” That's what many industry sources often ask me when it comes to a tech company playing in the box office space.

On the one hand, something to be thankful for on behalf of the show is that the streamer is embracing broad theatrical exposure. Then again, the total market is $59 million this weekend for all titles, -27% compared to last year. We certainly don't want Apple to give up the stage. However, how long can this $150 million to $200 million box office dominance continue? this is the question. Will Apple finally tighten its belt after this series of expensive films? Who makes a $200 million R-rated movie? Because at the end of the day, every company wants profit.

The defense was that these films, ie Argyle, Moonflower Killers And Napoleon They are branding plays for the service, a ploy to attract global subscriptions to Apple TV+. One film finance source told me that while these films are book bombs, they represent advertising costs for Apple. See the 10 Oscar nominations and 200 awards (for Apple Boss Tim Cook) for Martin Scorsese moonflower killers, And the anecdotal claim that the film is “the most popular film across streaming platforms” even though it has not appeared in the Nielsen streaming rankings yet. Do these movies motivate Apple consumers to buy Apple products? Because I think the products were selling themselves well before this content spending came along. Cook recently boasted that Apple Services, the division that includes Apple TV+, rose 11% to $23 billion last quarter with Apple TV+ subscriptions exceeding $1 billion.

Streamers like Apple and Amazon, who are playing in the theatrical space, realize that they need it to give their films an event feel, and reportedly more than just profit. They look to other diagnostics as criteria for achievement, for example, the movement of subscribers on the streaming site, and how For a movie that translates into sales on the site (which is for Amazon). But to say that big tech conglomerates like Apple and Amazon ($1.78 trillion) are suffering Teflon losses is far from the truth. Amazon just laid off hundreds of workers in its Prime Video and MGM divisions. Remember Jason Rubel and Ted Hope running Amazon Films? Their mission was to make the taste-making awards worthwhile, just like the Apple Awards (albeit with much smaller budgets), and they did that with 2x Amazon Award winners like Manchester by sea. Then there was the $80 million movie Aviation pioneers Starring Felicity Jones and Eddie Redmayne and made for Imax; But it was converted to a short-window theatrical release and pivoted to Prime Video. Ultimately, it was decided that management's production was not profitable or consistent enough for the brand. The point is: Don't tell me tech companies don't look at the bottom line.

For Universal, I hear it's a distribution deal, meaning they get a royalty of about 8% of the box office. Uni probably won't collect that. I hear Universal is on the hook for 50% of this $80 million marketing campaign (which has Vaughn's heavy fingerprints on it), and that the studio is recouping what it's owed in marketing from the box office before it collects distribution fees. All of these Apple distribution deals work differently. In some cases, some studios receive a guaranteed distribution fee, even if the film fails the BO

For Vaughn, this is arguably the lowest cinematic score of his career to date. It'll Be Fine: Marv financed it Argyle Then it sold it to Apple for $200 million. The director finances himself and sells his films, which is what he has been doing The Kingsman films, the first two films being acquired by 20th Century Fox for US$100 million each respectively.

Men tend to be predominately male here at 52% versus females 48%. This means that more than 25 to 40% were the majority who bought tickets and applied Argyle Score 73%. Women over 25 watched the PG-13 action movie 38% and rated it 78%. Diversity offerings were 53% Caucasian, 20% Latino and Hispanic, 12% Black, and 10% Asian.

Imax and PLFs account for 42% of Argyleweekend so far with the film showing in the West, Mountain, South and South-Central regions. New York City's AMC Lincoln Square is the highest-grossing cinema in the country as of Friday at nearly $50,000.

Fathom event season 4 of the chosen In seventh place after making $1.75 million on Friday, it is on its way to… $3.5 million Opening in 2,248 theaters.

Chart:

1.) Argylle (App/Uni) 3,605 theaters, Friday $6.5M 3 days $16.5M/first week

2.) The Beekeeper (AMZ MGM) 3,277 (-60) theaters, Friday $1.3 million (-28%) 3-day $5.1 million (-22%), total $49.3 million/week 4

3.) Wonka (WB) 2,901 (-113) theaters, Friday $1 million (-24%) 3-day $4.7 million (-18%), total $201 million/wk 8

4.) Immigration (Sickness/University) $2,830 (-140) Friday $840K (-19%) $4.2M 3-Day (-14%) Total $106.2M/Week 7

5.) Average Girls (Parity) 3,107 (-437) theaters, Friday $1 million (-47%) 3 days $3.85 million (-44%), total $66.2 million/week 4

6.) Anyone But You (Sony) 2,619 (-266) (-43) Friday $1M (-29%) $3.27M 3-Day (-29%) Total $76M/Week 7

7.) The Chosen One (opening) Friday $1.75M, $3.25M 3-Day/Total $4.7M/Week 1

8.) American Fantasy (AMZ MGM) 1,902 (+200) theaters, $615K (-21%) 3 days $2.189M (-16%), total $14.9M/week 8

9.) Poor Things (Sea) $1,950 (-350) Friday $592K (-30%) 3-Day $2.1M (-28%)/Total $28.1M/Week 9

10.) Aquaman and the Lost Kingdom (WB) 1,742 (-376) theaters, Friday $440,000 (-33%) 3 days $1.8 million (-31%) / Total $120.6 million/week 7

Friday morning: After a few weeks without any studio-level releases, Apple Original Films was released Argyle Universal is hoping to lure moviegoers back, but it won't be much. Thursday night previews for the PG-13 action film directed by Matthew Vaughn brought in $1.7 million, lower than the $2.4 million previews recorded by Amazon MGM beekeeper A few weeks ago. This movie had a $16.5 million opening, so there's no hope of the movie's $200 million budget. Argyle It's going to get the $20 million that some exhibitors were seeing – I don't think so.

Argyle It was booked in 3,100 theaters last night and all this weekend's cinema fees from PLF, Imax, etc. have been added. Reviewers with a score of 34% on Rotten Tomatoes are already screaming “don't go.” This is despite the fact that the $200 million MARV-Cloudy production features an all-star cast such as Henry Cavill, John Cena, Academy Award winner Ariana DeBose, Grammy Award-winning pop star Dua Lipa, and Emmy Award winner and Oscar nominee Oscar winner Bryan Cranston and Emmy Award winner Katherine O. Marvel's Hara, Sofia Boutella and Samuel L. Jackson.

Meanwhile, the events of Season 4 of the chosen It grossed an estimated $1.4 million in 2,236 theaters; This is for episodes 1-3. Episodes 4-6 will premiere on February 15, while Episodes 7-8 will be released in theaters on February 29.

while beekeeper It was beaten by Paramount I mean girls In its third straight weekend, $6.9 million to $6.6 million, Jason Statham's film dominated Plastic in its second weeks, $9.2 million at 3,337 to $8.9 million at 3,544. beekeeperTotal domestic run of $44.1 million, I mean girls Priced at $62.3 million.

the next I mean girls, Warner Bros Wonka It finished third for the week with $7.1 million in 3,014 theaters, for a total of $196.3 million. Man, it should cross $200 million this weekend.

Sony Anyone but youwhich was booked into 2,885 theaters, finished its sixth week with $6.4 million and a total of $72.7 million.

Lighting/Global Immigration In 2,970 theaters, it finished its sixth week with $6 million, and $102 million in the United States.