fast food giants mcdonaldsMCDand Taco BellyesThey take advantage of fans’ nostalgia to increase traffic.
On Tuesday, Taco Bell announced its first in-app voting experience, allowing fans to vote for either Double Decker Taco or Enchirito back to the rolls for a limited time.
Double Decker Taco was introduced in 1995 as a limited time offer before becoming a menu item for 13 years from 2006 to 2019. It includes a soft tortilla with layers of beans then wrapped around a crunchy crust with beef, lettuce and cheese..
Enchirito was 40 years in a row. Soft tortillas filled with beef, beans and onions rolled and topped with red sauce and cheddar cheese were first introduced in 1970 before being retired in 2013.
Starting today, rewards members can cast their votes daily in Taco Bell app Until October 6. The winner will be revealed on October 7 and will appear on listings at participating sites at a later time.
The fan show follows the massive success of the Mexican Pizza Limited Show Earlier this yearis now a permanent menu item.
On a third-quarter earnings call from parent company Taco Bell with investors, David Gibbs, Yum! The Brands CEO noted, “Demand for Mexican pizza was seven times previous levels, reaching over 20 million pizzas sold nationwide, with some stores selling out within a week, creating a sustainable positive aura for the brand.”
In the last quarter, system sales for Taco Bell US increased 9%, boosting 8% same-store sales and 2% unit growth.
Yum shares! Brands are down 14.5% compared to last year.
Happy meal, of sorts, for adults
McDonald’s is looking to attract fans with a different kind of memorabilia – its collectible figurines.
On Tuesday, the Chicago-based chain revealed a collaboration with street fashion brand Cactus Plant Flea Market for a new meal in boxes designed specifically for adults. From October 3, the box will be available in restaurants, by car through delivery and can also be ordered through McDonald’s appas long as the supplies remain.
Customers can choose between a Big Mac or 10pcs Chicken McNugget including their coins World famous potato, but here’s the catch – a packed meal will include a surprise of four collectible figurines. Fans will either get Grimace, Hamburglar, Birdie, or newcomer Cactus Buddy.
Fans who purchase a McDonald’s chest will be automatically entered to win exclusive merchandise each week, including Cactus Plant Flea Market x McDonald’s items such as T-shirts and a Grimace chair. Fans who don’t score a chest or just want to play can buy merchandise Starting October 3 at 11 a.m. ET.
In the press ReleaseTarek Hassan, head of marketing and customer experience at McDonald’s USA, said the company plans to take one of “McDonald’s most nostalgic experiences” and put it back together, adding, “This is yet another way we are re-igniting a new generation’s love for our food and our brand.”
The Cactus Plant Flea Market is popular with younger audiences for its limited-edition drops. In the past, the “market” has cooperated with both Kane West And the nike (NKE) for various sports shoe collaborations, in addition to Supreme, Among other things.
McDonald’s shares are down 3.4% compared to last year, with An analyst suggests The stock could turn “cold” in the near term.
Brooke DiPalma is a reporter at Yahoo Finance. Follow her on Twitter at @BrookeDiPalma Or email her at [email protected].
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