February 22, 2024

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Taylor Swift's impact on the show in Cetaphil Super Bowl 2024 ad

Taylor Swift's impact on the show in Cetaphil Super Bowl 2024 ad

Sports and entertainment

Taylor Swift's impact on the NFL this season — bringing fathers and daughters together to watch Chiefs games while the singer cheered on boyfriend Travis Kelce — will be documented in a commercial for the 2024 Super Bowl.

Cetaphil ad It was released on the skincare company's YouTube page Before the game, it begins with a father watching a football game on the couch while his daughter walks into the kitchen with headphones on.

While she was preparing popcorn in the microwave, the father showed her the football match on his phone, perhaps trying to interest her in watching, but she walked away with the popcorn, sat down on a separate piece of furniture and began applying Cetaphil cream. To her face.

But when one of the announcers said, “Okay, guys, here it is,” the daughter's eyes darted to the sound.

Her father eventually ended up gifting her a red No. 13 jersey to wear, and they shared a hug while watching on the couch — while both wearing the jerseys.

A father watches a football game with his daughter during a Cetaphil commercial for Super Bowl 2024. Cetaphil US
Eventually, a father convinced his daughter to watch a football match with him wearing the red No. 13 shirt. Cetaphil US

A message appeared in the ad near the end of the ad: “This season, fathers and daughters have found a new way to connect.”

Although Cetaphil didn't mention Swift — or the bosses — by name, there were hints dropped throughout the commercial.

The father was wearing the red No. 89 jersey, a possible reference to Swift's album “1989.”

Both father and daughter had bracelets scattered around their arms as well.

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Swift has become one of the league's recognizable names since she and Kelce began dating, and she has attended 12 games this year — and will also attend a 13th game on Sunday, when the Chiefs take on the 49ers at Allegiant Stadium and try to win their second straight Super Bowl. Bowl and third in five years.

Swift, her family and the rest of Kelce's family will share the suite that Kelce purchased, according to TMZ. She left Japan on Saturday after the show and was expected to arrive about 26 hours before the game.

Taylor Swift will attend the 2024 Super Bowl to support her boyfriend Travis Kelce and the Chiefs. AP
The “Taylor Swift effect” has become a defining story
Throughout the 2023 NFL season. Getty Images

“Having the ‘Taylor Swift effect’ is also a positive,” NFL Commissioner Roger Goodell said He told reporters earlier this week. “Both Travis and Taylor are great guys. They seem so happy. She knows great entertainment, and I think that's why she loves NFL football.”

“But I think it's cool to be a part of it. Obviously it creates a buzz, and it creates another group of young fans, especially young women, who are interested in seeing, 'Why is she going to this game?' Why is she interested in this game?”

“Besides Travis, she's a huge soccer fan, and I think that's great for us.”

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